Our Story

Who we are, what we do, and what inspires us.

Passion for retail.

Opto has been manufacturing modular fixture and display systems for 31 years. We deliver unsurpassed value, expertise, and innovation when solving each unique retail display challenge.

Designers & manufacturers of a proprietary product.

Since the introduction of the Options Collection® in 1997, Opto has become a prominent player and leader in modular display systems.

With the Options Collection®, retailers can maximize their retail space by using the same product for multiple applications. Patented and manufactured in the United States, our retail fixtures are designed for durability and sustainability.

Designing and manufacturing our own product gives us the control—providing our clients value-added benefits such as cost-containment, quality control, flexibility, faster timelines, and no minimum purchase quantities, just to name a few.

Expanding our facility, expanding our product offerings.

At Opto, we don't limit ourselves. Alongside the growth of our clients, we outgrew our space and moved to a new facility. Our 140,000 square foot facility in Wood Dale, Illinois, has provided space to enhance our wood and metal shops, and install a state-of-the-art powdercoat paint line. From single fixtures to multi-store rollouts, domestic installs to international shipments, Opto continues to rise to the challenges of the evolving retail industry.

Every collection is manufactured and built in the United States—providing our clients with the highest quality product, less shipping material waste, and the strength to survive the rigors of any retail environment.

With Opto, there is no retail challenge that can't be met.

Unrivaled flexibility.

The modular system architecture of Options Collection® fixtures allows for complete merchandising flexibility among all retail types. Opto's modular systems enable each collection to be specified in any of our standard and semi-custom finish and material options, or can be mixed and matched to your brand and retail identity. Options Collection® fixtures and accessories bring unrivaled accommodation and functionality to your retail environment, and are available in the fastest lead times in the industry.

Create a unique look, all your own.

Devoted to our customers. Committed to fixture solutions.

The value of Opto is more than just high quality product. With a staff of 100, our team consists of devoted and talented employees, some of whom have been with us since 1981.

Opto's complimentary design and consultation services deliver professional, expeditious problem-solving solutions for a myriad of merchandising requirements. Whether it is your first project or your fiftieth, Opto offers a wide variety of services to complete your project with success.

Want a partner who makes both your space and you look good? Let's talk.

In the Industry.

Exhibiting at GlobalShop for more than 19 years and holding membership with the Association for Retail Environments (A.R.E.) since 1992, Opto is an active and contributing member of the retail community.

Opto is committed to responsibly manufacturing quality modular display systems, and has won several A.R.E. awards for innovation in retail store fixture design.