This high-fashion retail store in downtown Chicago chose OPTO to help with fixture layout and material recommendations that would best show off its merchandise. Two showcases flank the retail counter to keep the locked merchandise secure while inviting impulse buys.

This nationwide retail chain contracted OPTO to furnish upscale end caps for the Golf area of its stores. OPTO end caps were placed at the end of long gondola runs that would have otherwise looked less inviting. Rich cherry laminated tables and wall back panels created a nice backdrop for the merchandise.

Working in conjunction with a major design firm, OPTO created a unique fixture look for Ron Jon gift stores across the nation. Bear Grass acrylic panels brought the feeling of being on a beach right into the store. Surf boards were created to fit over OPTO feature units with minimal customization.

This hip-hop store required merchandising the walls up to 12 feet, which was no problem for the Perimeter Wall system. While normal uprights are available in 8’-6” and 7’-1” heights, extensions are easily attached and can bring the overall merchandising height to 12’-6”. A shoe wall was created using Classic posts with 12”W perforated shields full of shoe shelves.