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THE OPTIONS COLLECTION
The Options Collection Sports Store

The Options Collection® allows dealer showrooms to be elegantly branded with minimal customizing. Fixture colors and panel styles can be specified to match your corporate image. OPTO's inventoried accessories are designed to hold anything -- hanging and folded apparel, boxed or pegged merchandise, CDs, videos, books, hats and literature, to name a few. Accessories are modular, so you can display different types of merchandise on the same fixture.

Browse through the following installations and fixture recommendations for dealer showrooms. Of course, you can always browse our full line of fixtures in the Fixture Finder section.

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Lexus

This Lexus dealer wanted to show off its branded merchandise on fixtures that would match the existing colors in the showroom. OPTO selected elegant Curve Style units, specified an exact match of laminate, and custom-branded the unit panels with the Lexus logo.

Similar units:
Materials Palette
Stardust Silver
Chestnust Burl
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Chrysler Dodge

This branded gift store specified Classic Style units with asymmetrical headers, creating an opportunity to brand each fixture to different auto makes. Signs easily drop right into the top of these sign frames, and a template is available to assist in graphic layout.

Materials Palette
Stardust Silver
Hardrock Maple
Perforated Metal
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Corse Superbikes

This motorbike dealer chose linked Classic Tower units to display accessory merchandise. Standard 12”L faceouts made the perfect accessory to display heavy motorcycle jackets. Because the units were specified on casters, the showroom floor could easily be redesigned when new bikes were added.

Similar units:
Materials Palette
RAL9006 White Aluminum Matte
Spice Walnut WW561
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Roadway Express, Inc

Using outrigger Classic Post wall system, Roadway was able to create a merchandised wall in an inset space and still make the merchandise pop. Combining perforated metal panels with deep cherry laminate created an elegant feel with a sporty edge.

Materials Palette
Stardust Silver
Select Cherry 7759-43
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Harley-Davidson Motorcycles

Harley-Davidson Motorcycles contracted OPTO to roll out apparel gondolas to its stores. Custom sign toppers were created to meet the requirements of the dealers. Units are merchandised on all four sides to display the most products in the smallest footprint.

Similar units:
Materials Palette
Iron Glimmer
Shibori Maize
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Additional Dealer Showroom Installations
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Lynwood Cycle Barn
Lynwood Cycle Barn
Lynwood Cycle Barn
Great American Chopper
Great American Chopper
Great American Chopper
Mototown USA
Mototown USA
Mototown USA

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The Options Collection® is a registered trademark of OPTO International, Inc.

©2007 OPTO International, Inc.
847-541-OPTO • Fax 847-541-8160 • sales@optosystem.com