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THE OPTIONS COLLECTION
The Options Collection Sports Store

OPTO fixtures are ready to handle hard line merchandise of all shapes and sizes. From boxed product and pegged items to shampoo or basketballs, the Options Collection® will display it all beautifully.

Many accessories are designed to accommodate hard line merchandise, including 40 standard shelves and many more specialized shelves. Options Collection® fixtures are built for durability and flexibility.

Browse through the following installations and fixture recommendations for hard lines. Of course, you can always browse our full line of fixtures in the Fixture Finder section.

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Shear Beauty Hair Salon

This hair salon located in the United Kingdom used sign toppers on the tops of its Classic units to identify product mix on each gondola. Shelves, hooks and baskets were the perfect accessory mix to display this salon merchandise.

Similar units:
Materials Palette
Stardust Silver
Perforated Metal
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Cornerstone University Bookstore

This college bookstore chose the Options Collection® to outfit the entire store. As seasons change and classes end, units are easily changed out to display different types of merchandise. The retail counter was also merchandised with must-have food items for every college student using OPTO’s standard panel system, built into every retail counter.

Materials Palette
Stardust Silver
Silver Alu MT003T
Woolamai Brush 4746-60
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Detroit International Airport

Outfitting several stores at once in Detroit’s new airport terminal, OPTO designers created unique looks for each store using different panel material and color options. Options Collection® versatility allowed the airport to have one fixture vendor and many unique environments.

Similar units:
Materials Palette
Stardust Silver
Oiled Cherry WC421
Fusion Maple
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JH DuBois Bookstore

With this lower-level bookstore, column merchandising was a must. Using OPTO’s Classic Style post system, the client was able to get 25”W merchandising space on each side of the columns. Freestanding gondola units were merchandised for all types of college gear, while OPTO’s T-Shirt tower was the perfect unit for showing off a new shirt design.

Materials Palette
Stardust Silver
Red RAL3001
Silver Alu MXT003T
Pesca Gray Copperfield
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Lego

Lego’s recognizable brand was the inspiration behind the custom perforated panel specified on this project, mimicking the famous “brick.” In installations where more color was needed, vibrant powdercoat colors were chosen to enhance the store image.

Similar units:
Materials Palette
Pac Black
Yellow S-1182.5
Primary Yellow SY914
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Raceline Motorworks

This race-car toy store used Basics Style fixtures to complement the tech feel of the product. Basics Style fixtures have the same flexibility as other Options Collection® units, and can give off an industrial or upscale appearance depending on panel material and color choice.

Materials Palette
Stardust Silver
Pac Black
Perforated Metal
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Faith Landmark

Hard line merchandise doesn’t have to be on square shelves. This bookstore chose deep wood tones and a dark “steel” powdercoat to create an elegant feel with Curve Style units. Custom-height Classic Posts were specified to mount underneath the retail counter, allowing for more merchandising flexibility.

Similar units:
Materials Palette
Steel Gray
Cognac Birdseye Velvet W8348V
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Chiasso & Zella Brown

These modern home furnishings stores utilized OPTO wall systems to display the unique merchandise craved by urban dwellers. Edge Style gondola units were specified in white with frosted acrylic panels, making the fixture almost disappear behind the merchandise.

Materials Palette
Appliance White
Stardust Silver
Bone White S7032T
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