Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell


All Products

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

We Bring

Attention to Retail

Bringing Retail into Focus with Modular & Custom Displays.

Our Collections

The Modular Method

OPTO’s modular architecture allows for quick reconfigurations of our component based fixtures, providing the flexibility to accommodate a wide range of merchandise types and environment sizes.

Our collections include a variety of freestanding and feature fixtures, tables, wall systems, and coordinating counters that are built to be durable, functional, and easily reconfigurable so you are free to make changes whenever and however you need to. From individual fixtures to multi-store rollouts, we have you covered.

a person standing in front of a computer

Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

Quick Leadtimes Image

Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Custom Retail Display for hats

Attention to retail is our state of mind

Successful retail is about more than selling products. It’s about crafting an engaging shopping experience that’s worth sharing. We help retailers and their design partners bring their vision to life with modular and custom displays that enhance merchandising strategies and elevate the appeal of their physical stores.

Our Clients Are Our Focus

Contact Us

Designers + Architects 01

While good design begins with a spark of inspiration, great retail design requires a partner to bring that vision to life. Our team will transform your fixture concepts and ideas into detailed drawings and specs — resulting in sophisticated display solutions.

Independent Retailers 02

As your business grows, so do your fixture needs. We help you stick to your budget and choose what you need today, with the flexibility to add what you need for tomorrow.

Brand + Corporate Retailers 03

With new store openings, flagship remodels and ever-shrinking budgets, you need a partner you can count on. Rest assured OPTO will come through for you with a variety of design options, quick lead times, and our proven track record of handling large-scale roll-outs.

Take a Virtual Tour

Can’t visit our showroom in Chicago? Get inspired by taking a virtual tour of our showroom featuring a combination of our standard and custom modular fixtures.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.