Specialty Retail Solutions - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Specialty Solutions

As a retailer or designer in the specialty retail space, you know the importance of having displays and fixtures that reflect your unique brand.

As a specialty retailer, your in-store presentation is crucial for engaging customers and effectively showcasing your products.

OPTO’s displays transcend standard offerings by providing complete customization options, enabling you to personalize everything from materials and colors to dimensions and layouts. This flexibility facilitates the seamless integration of your brand experience within your physical store environment, whether you’re showcasing new products, driving sales in high-traffic areas, or reinforcing brand identity. Additionally, our modular system ensures easy updates, rearrangements, and expansions to accommodate evolving needs, allowing you to remain agile amidst changing product lines, promotions, and trends.


Contact us
Toys R Us OPTO Modular Store Fixtures 1

Elevate Your Retail Space 01

From swift changes in merchandise assortments to the strategic placement of focal displays, OPTO’s team of retail designers will ensure that every square foot of retail space is optimized for maximum impact and customer engagement.

Highlight Your Best Sellers 02

Draw attention to hot-ticket items with focused displays, integrated lighting, and strategic placement around high-traffic areas.

Change It Up Frequently 03

Swap out modular components and signage to keep up with what the latest trends and seasonal items. Our expert team will help you select the perfect fixture and accessory solution to display your specialized merchandise mix.

Our Solutions

For more than 40 years, our designs have been manufactured on site at our facility in the Chicago area.

And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.

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Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

Quick Leadtimes Image

Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

a person sitting at a desk in front of a computer screen