Basics - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Basics Collection

Command attention with no-frills configurations featuring an industrial look with exposed hardware and rugged construction.

Fixture Types

Basics 35C-35


Basics 35B-35

Free Standing Wall

Basics - Aesthetics


The Basics Collection’s industrial aesthetic can make a bold statement, or be softened with a variety of powdercoat finishes. Its exposed hardware accentuates the strength of its design.

Basics Collection


Ideal for dividing space and creating aisles, our Basics Collection allows you to link modules for hardline or softline merchandise. Create a full-store environment with coordinating fixtures, tables, counters, and Basics wall uprights.

Finish and materials

Finishes & Materials

The Basics Collection always features nickel-plated pins for industrial appeal, but to personalize your fixtures, you can choose from our many powdercoat finishes in combination with laminate, perforated metal, or acrylic panels.

Our Collections

Complimentary Design 01

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA 02

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

Quick Lead Times 03

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selecons, can be produced within two weeks from the time of order.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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