About us - OPTO International - Modular and Customer Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Over 40 years of experience

We work tirelessly to help retailers deliver a memorable retail experience. By offering modular and custom-designed systems, we bring attention to retail through our visual merchandising expertise and innovative capabilities.

How it works
5 simple steps


At OPTO, you partner with a designer, not a salesperson. They’ll discuss our modular and custom solutions, providing creative and technical support to address your challenges, timelines, and business demands.

Design Solutions

We provide you with an itemized quote, design proposal, and 3D CAD drawings. Working together, we’ll refine your vision to your complete satisfaction. Once approved, we’ll begin the fabrication process.


We don’t oursouce off-shore. Our products are crafted from quality, locally sourced materials. They are manufactured and assembled in the USA by a team of people dedicated to the success of your project.

Packaging & Shipping

Shipping is challenging, but we make it simple. We work with you to contain costs and address any special requirements. We’ll even custom-pack your products with a level of care you won’t get anywhere else.


Our floor fixtures and wall displays are simple to install. Every order has a comprehensive packing list and detailed assembly drawings for easy assembly. We also provide instruction videos and on-site assistance.

Our Capabilities

See your fixtures in your space through our virtual-environment renderings. Preview your store before it even installs!

Robotic, MIG (Metal Inert Gas) welding on various types of fabrication.

See a prototype of your custom display to speed up the concept to production time.

Choose from unlimited custom colors and finishes. We powdercoat to specification or color match in-house.

Our facility includes a sheet-metal shop, woodshop, and full CNC (Computer Numeric Controlled) capabilities.

The latest fiber optic laser technology can be used to cut to incredibly precise tolerances on sheet metal and tubes.

Although we do business all over the world, we treat every client like they are one of our neighbors right here in Chicago, Illinois.

Our integrated power delivery system makes it quick, easy, and safe to add beautiful and dramatic lighting to most of our modular systems.

Our team will strike the balance between form and function to deliver a retail experience that is authentic to your brand, functional for your business, and memorable for your customers.

Our Solutions

Meet Our Team

Jamie Poulos

Jamie’s strong industry knowledge and creative background has been delivering quality retail display systems at OPTO for more than 10 years. Fueled by espresso and an entrepreneurial spirit that doesn’t quit, she’ll make your goals her goals.

Jamie Poulos

SVP | Marketing & Design

Mike Cassidy

Mike has earned the trust of both clients and colleagues through his creativity, thoughtfulness, and ability to anticipate just about anything that could happen in the retail design world. For problem solving, he’s your guy.

Mike Cassidy

Design Manager

Jimmy Kopczynski

Jimmy loves creating products above and beyond his client’s expectations. Getting down to the production floor and seeing them come to life is the highlight of his day, including new designs such as the Cash Wrap or Shadowbox system.

Jimmy Kopczynski

VP | Engineering and New Product Development

Carolyn Drolen

Carolyn’s creativity, extensive design knowledge, and ability to problem solve allow her to regularly bring retail visions to life. She has an impressive ability to get projects completed efficiently, but it’s her keen eye for product finishes that gets everyone’s attention.

Carolyn Drolen

Business Development | Senior Designer

Terry Coyne

Having worked for OPTO for years, Terry still learns something new every day. He’s an accomplished project manager who has worked in all facets of product development, helping the design team offer innovative solutions to his customers.

Terry Coyne

Project Manager

Lauren Greer

Lauren is a problem solver. Whether it is space planning a store layout or helping to train new colleagues, she’s the person for the job. She also works with her team to quote projects, create drawings, and serve their clients.

Lauren Greer

Project Manager | Senior Designer

Amanda Bullen

With a background in retail and visual merchandising, Amanda understands her clients’ point of view. She loves helping them create the perfect space—and draws inspiration from Chicago’s artistic environment and architecture.

Amanda Bullen

Senior Designer | Account Development

Jillian Hecker

OPTO spotted Jill’s talent and aptitude for retail design while she was still finishing up her design degree, and we swooped in and hired her. Jill draws her inspiration from architecture, Pinterest and the silver screen (big movie fan).

Jillian Hecker

Senior Designer | Account Development

Gabby Hernandez

Efficient and detail-oriented, Gabby finds the collaborative nature of designing stores and organizing merchandise on systems an exhilarating process. And there’s nothing more rewarding for her than seeing a retail design project on paper come to life.

Gabby Hernandez

Senior Designer | Account Development

Visit our SHOWROOM

There’s no better way to experience all that OPTO has to offer than in person. Meet with our team of designers and engineers, or tour the factory where your fixtures are made. Spend an afternoon, a day, or stop by for a coffee—we’d love for you to drop in and see how we pay attention to retail.