Airport

Apparel

Cannabis

Collegiate

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Footwear

Gift and Souvenir-hero

Gift and Souvenir

Whole Foods Chicago

Grocery & Convenience

Pop-Up & Temporary Retail

Specialty

Sporting Goods

Stadium

Modular-Method

The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO
Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up Collection

Modular Millwork

Mobile Clamshell

John Michael Kohler Arts Center with OPTO retail displays and lighting

Lighting

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Accessories

Finishes & Materials

Alaska Airlines 1

Custom Retail Displays

Over 40 years of experience

We work tirelessly to help retailers deliver a memorable retail experience. By offering modular and custom-designed systems, we bring attention to retail through our visual merchandising expertise and innovative capabilities.

How it works
5 simple steps

Consultation

At OPTO, you partner with a designer, not a salesperson. They’ll discuss our modular and custom solutions, providing creative and technical support to address your challenges, timelines, and business demands.

Design Solutions

We provide you with an itemized quote, design proposal, and 3D CAD drawings. Working together, we’ll refine your vision to your complete satisfaction. Once approved, we’ll begin the fabrication process.

Manufacturing

We don’t outsource offshore. Our products are manufactured right here in the USA and crafted from quality, locally-sourced materials by a skilled team fully committed to the success of your project.

Packaging & Shipping

Shipping is challenging, but we make it simple. We’ll work with you to contain costs and address any special requirements. We’ll even custom-pack your products with a level of care you won’t get anywhere else.

Installation

Our floor fixtures and wall displays are simple to install. Every order has a comprehensive packing list and detailed assembly drawings for easy installation. We also provide instructional videos and on-site assistance.

OUR CAPABILITIES

Full Environment Virtual Walkthroughs

See your fixtures in your space through our virtual-environment renderings. Preview your store before it even installs!

Robotic Welding

Robotic, MIG (Metal Inert Gas) welding on various types of fabrication.

Rapid Prototyping

Request a prototype of your custom display to speed up the concept to production time.

Powder Coating

Choose from unlimited custom colors and finishes. We powder coat to specification or color match in-house.

Expert Craftsman

Our facility includes a sheet-metal shop, woodshop, and full CNC (Computer Numeric Controlled) capabilities.

Precision Laser Cutting

We use the latest fiber optic laser technology to cut to incredibly precise tolerances on sheet metal and tubes.

Global Distribution

Despite our global reach, we treat every client with the same personalized care and attention as if they were one of our neighbors right here in our hometown of Chicago.

Lighting Integration

Our integrated power delivery system makes it quick, easy, and safe to add beautiful and dramatic lighting to most of our modular systems.

Custom Product Development

Our team will strike the balance between form and function to deliver a retail experience that is authentic to your brand, functional for your business, and memorable for your customers.

a person standing in front of a computer

Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

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Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Meet Our Team

Jamie Poulos

Jamie’s strong industry knowledge and creative background has been delivering quality retail display systems at OPTO for more than 10 years. Fueled by espresso and an entrepreneurial spirit that doesn’t quit, she’ll make your goals her goals.

Jamie Poulos

Senior Vice President | Marketing & Design

Jimmy Kopczynski

Jimmy loves creating products above and beyond his clients’ expectations. Getting down to the production floor and seeing them come to life is the highlight of his day, including new designs such as the Cash Wrap or Shadowbox system.

Jimmy Kopczynski

Vice President

Mike Cassidy

Mike has earned the trust of both clients and colleagues through his creativity, thoughtfulness, and ability to anticipate just about anything that could happen in the retail design world. For problem solving, he’s your guy.

Mike Cassidy

Design Manager

Carolyn Drolen

Carolyn’s creativity, extensive design knowledge, and ability to problem solve allow her to regularly bring retail visions to life. She has an impressive ability to get projects completed efficiently, but it’s her keen eye for product finishes that gets everyone’s attention.

Carolyn Drolen

Business Development | Senior Designer

Cynthia Granger

Cynthia has over 20 years of experience in retail as a visual merchandising manager. She loves learning about different industries and customers, and she enjoys collaborating with clients. Cynthia finds inspiration in people’s unique styles and creativity. Her passion for continual learning and exploration means she’s always up for a challenge.

Cynthia Granger

Business Development Coordinator

Kim Walters

With over 20 years of retail design experience, Kim has a keen eye for detail and is a natural problem solver. While she spent many years as a collegiate retail designer, she loves working on a diverse range of client projects and is always on the lookout for new inspiration and innovative design trends.

Kim Walters

Senior Designer | Account Development

Amanda Bullen

With a background in retail and visual merchandising, Amanda understands her clients’ point of view. She loves helping them create the perfect space—and draws inspiration from Chicago’s artistic environment and architecture.

Amanda Bullen

SENIOR DESIGNER | ACCOUNT DEVELOPMENT

Jordan Swartzentruber

Jordan is that person who can take an idea from a thumbnail sketch to a fully designed and engineered fixture. Whether he’s deep in CAD software, or down on the production floor, Jordan finds inspiration everywhere he goes.

Jordan Swartzentruber

Design Engineer

Mariana Choong

With over 5 years of experience, Mariana has spent most of her career in retail design. She loves to draw from nature and her travels to craft new and creative solutions for traditional retail spaces and pop-up shops. She is passionate about creating impactful and memorable experiences, focusing on customer traffic flow and engagement.

Mariana Choong

DESIGNER

At our two Chicagoland locations. our world-class team of designers, engineers, and skilled craftsmen utilize over 200,000 sq. ft. of cutting-edge manufacturing space to deliver exceptional fixtures and displays that elevate the shopping experience and bring our clients’ visions to life. At our Wood Dale showroom and factory you can observe our design and manufacturing process and explore our extensive range of products to find inspiration that will transform your retail space. At our Addison location, our skilled craftsmen work with unmatched precision and expertise in our specialized woodworking facility to bring your fixtures to life. Witness the artistry and devotion that goes into every piece we create. By appointment, you can experience how your vision becomes a reality, from initial design concept to the flawless final product.

Wood Dale, IL

OPTO International (Headquarters and Factory)

1325 N. Mittel Boulevard

Wood Dale, Illinois 60191

Addison, IL

OPTO International (Factory)

2249 Windsor Ct

Addison, IL 60101

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Visit our SHOWROOM

There’s no better way to experience all that OPTO has to offer than in person. Meet with our team of designers and engineers, or tour the factory where your fixtures are made. Spend an afternoon, a day, or stop by for a coffee—we’d love for you to drop in and see how we pay attention to retail.