Frequently Asked Questions - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Frequently Asked Questions

Still wondering about available colors or shipping options?
Check out the list below to find answers to some of our customer’s most common questions.

Get Started

Getting in touch with us is easy! You can phone us at 847-541-6786, use the Contact Us form on our website, or email directly. One of our design experts will respond to your inquiry right away.

Building Your Display

Personalization refers to selecting a collection, and then choosing from hundreds of accessories, and an unlimited number of finishes and materials to match exactly what you want for your retail space. Customization refers to leveraging our design and engineering team to ideate and develop a new retail system from the ground up. We offer both services.

We work with retailers of all sizes, from small independent shops to international corporate retailers—and everything in between. We have the capabilities and expertise to handle your project, regardless of size or complexity.

You have the option to customize your fixtures with accessories, shelves, signage, powdercoat color, and infill panel materials according to your preference. A key feature of our modular display systems is that they can be tailored precisely to your specifications.

The answer depends on the scale of the adjustment you want to make. If our modular collections don’t have precisely what you need, you may want to explore a tailored solution with us. We’re happy to discuss your requirements and find the best fit.

Yes. We powdercoat to specification or can color match.

Each and every designer on our team has visual merchandising experience, and they utilize that experience when helping you define and refine your vision for your retail space. Our engineering team also develops new systems with visual merchandising principles in mind.

Yes! We will work directly with your architect, design firm, and any other entity that is needed to help bring your retail vision to life. We can be involved as much or as little as you need us to be.

Absolutely! Our team has experience in opening single stores or multi-location rollouts.

Yes. Once we decide together on the look, feel, and functionality of your display systems, we can expand this blueprint to as many stores as you need.

Absolutely. Because our collections are modular and function similarly, you would have no problem mixing collections together. In fact, we encourage it if you believe it would better express your vision.

Yes, this is part of the initial consultation process. Based on square footage and any blueprints/space plans you can provide, our design specialist can give you a good idea of what systems should populate your store, and in what quantities.

If you are developing a custom system with us, depending on the project, there may be an opportunity for us to construct a prototype for your review. Consult your design specialist for more information on this.

Yes, we can provide a care package of standard finish/material samples anytime. Consult your design specialist about what exactly you need.

Due to the customized nature of our systems, we are unable to provide fixture samples. There may be an opportunity to construct a prototype when developing a custom system. There are potential opportunities to see the system you are interested in already in use at a retailer near you. Consult your design specialist to learn more.

About Our Products

We construct our products to be long-lasting and durable. It’s very likely that you’ll want to update the aesthetics with new materials and add-ons before the core systems actually need replacing. Our systems are engineered to enable refreshing the look and swapping components while the underlying foundation remains fully functional.

Yes. Many of our products are recyclable. Our manufacturing footprint is very small. Virtually all of our subcontractors are located within 50 miles of us.

While each fixture has its own particular set of weight guidelines, you have generally 150 lbs to work with per contact point. If you plan to max out the weight limits of your systems with your merchandise, we highly recommend specifying levelers on your fixtures, and utilizing Perimeter Wall systems. Consult your design specialist for more information and advice on weight loads.

Additional Costs

No! We offer a complimentary design service to assist you with your vision. We fully encourage you to take advantage of this.

Yes, this is part of the initial consultation process. Our design specialists are adept at working with any budget and tailoring their proposals to meet that budget.

We require a 50% deposit up front to commence your order, and then the balance is due NET 30.

Yes. We need a deposit of 50% of your order once the quotation is signed. Receipt of deposit is the trigger for our internal systems to get to work on your order.

If something changes with your order after you have signed your quotation, let us know about it as soon as possible. Change fees may apply.

No, there are not minimums, whether they be fixtures or accessories.

We typically do not do preliminary site visits. Depending on the project complexity, we may be able to visit. Fees may apply.

Lead Times and Delivery

We do not have a one-size-fits-all approach, as each project is unique. The time it takes us to fully complete a project from initial idea to signed quote can range from a few days to a couple of weeks, depending on the complexity involved.

Generally speaking, the minimum lead times of our different collections are: Classic/Edge/Basics/Snap!: 2 Weeks, Reveal/Evolve: 4-6 Weeks. It’s important to note that certain accessory, finish, and material choices may increase lead time. Consult your design specialist to get a clearer picture on the lead-time window for your particular fixture configurations.

Shipping is an additional charge to your order. Our shipping department is very flexible in meeting your requirements. Whether you have your own freight carrier or would like us to select one for you, we can handle your request.

Depending on workload of our factory, this might be possible. Expediting fees may apply. Consult your design specialist to discuss expediting options.

Of course! Our shipping department is flexible and can target any place and time for scheduled delivery.

After I Receive My Order

A majority of our floor fixtures, feature fixtures, tables and counters are shipped fully assembled, so there is no need for assembly once it arrives at your door. If, for whatever reason, you do need the fixtures flat packed during shipping, this is possible with some of our systems.

Yes, we do! Even though our systems come with user-friendly instructions on installation, we can arrange for an OPTO team member to come on-location and supervise your install, from beginning to end. Fees may apply for this service.

We want to know about it right away! Contact our customer service department at 847-541-6786 or email at, and we will assist you immediately to solve any problems you may have.

Returns vary based on product selection and may be subject to a restocking fee. Consult your designer.

No project is typical to us, but depending on complexity, a project from concept to completion (signed quotation) can take anywhere from a couple days to a couple weeks.