Sporting Goods Retail Solutions - OPTO International






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Sporting Goods Solutions

In the vibrant world of sporting goods retail, we understand the importance of creating an immersive shopping environment that resonates with your customers.

Whether your store specializes in one sport or caters to a diverse range of athletic pursuits, our innovative display solutions are tailored to enhance the retail experience from start to finish.

From dynamic feature fixtures to illuminated shadowboxes, OPTO helps sporting good retailers elevate their store’s visual impact. By strategically positioning merchandise and leveraging our design expertise, you can create compelling displays that inspire customers to explore and make purchases. Our fixtures can be configured to showcase everything from soccer balls to climbing gear, ensuring that your store layout maximizes product visibility and accessibility. Partner with OPTO and transform your sporting goods store into a destination that leaves a lasting impression on every customer.

tips and tricks Sporting Goods


Flexibility is Key 01

From golf clubs to hockey gloves, our modular displays are designed for flexibility. Mix and match components like shelves, hooks, graphics, lighting and more to build custom configurations that maximize your selling space.

Enhance the Shopping Experience 02

Don’t settle for boring, cookie-cutter displays. By strategically positioning merchandise and leveraging our design expertise, you can curate compelling displays that not only inspire exploration but also drive purchases.

Quality Displays For Quality Merchandise 03

OPTO’s fixtures are made from sturdy, high-quality materials made to withstand heavy product use and high-traffic retail stores.

Our Solutions

For more than 40 years, our designs have been manufactured on site at our facility in the Chicago area.

And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.

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Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

Quick Leadtimes Image

Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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