Collegiate Retail Solutions - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Collegiate Solutions

OPTO understands the dynamic landscape of collegiate retail, where the campus bookstore serves as a hub for students’ academic and lifestyle needs.

From apparel and supplies to technology and specialty departments, our fixtures accommodate the diverse merchandise mixes collegiate stores and their students demand.

Our versatile modular systems ensure efficient circulation, facilitating seamless transactions during peak seasons such as the start of the school year. Accommodating diverse merchandise mixes ranging from apparel and supplies to technology and specialty departments, our fixtures enhance the shopping experience while promoting brand affinity. Whether you require single, large POS counters or multiple mobile units to minimize lines, our solutions prioritize operational efficiency without sacrificing aesthetics. Trust OPTO to elevate your collegiate retail space, crafting an immersive environment that inspires students and fosters school loyalty.


Contact us
Davidson College

Tap into School Pride 01

Personalize OPTO’s modular fixtures and displays to match your school’s colors, creating a memorable shopping experience for students, parents, and alumni.

Make Your Store Stand Out 02

Draw attention to your college or university bookstore with eye-catching window displays, and highlight your newest merchandise on spinning towers and display tables.

Direct Traffic Flow 03

Let OPTO’s team of expert designers work with you to draw shoppers across the retail space. We empower retailers to showcase their school’s merchandise effectively while maintaining ADA-compliant aisle spacing through the store.

Our Solutions

For more than 40 years, our designs have been manufactured on site at our facility in the Chicago area.

And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.

a person standing in front of a computer

Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

Quick Leadtimes Image

Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

a person sitting at a desk in front of a computer screen