Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Media
Pop-Up & Temporary Retail
Specialty
Sporting Goods
Stadium
Collections
Products
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO Collection
Snap! Collection
Pop-Up & Temporary Retail
Modular Millwork
Mobile Clamshell
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary Displays
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Displays
Collegiate Solutions
OPTO understands the dynamic landscape of collegiate retail, where the campus bookstore serves as a hub for students’ academic and lifestyle needs.
From apparel and supplies to technology and specialty departments, our fixtures accommodate the diverse merchandise mixes collegiate stores and their students demand.
Our versatile modular systems ensure efficient circulation, facilitating seamless transactions during peak seasons such as the start of the school year. Accommodating diverse merchandise mixes ranging from apparel and supplies to technology and specialty departments, our fixtures enhance the shopping experience while promoting brand affinity. Whether you require single, large POS counters or multiple mobile units to minimize lines, our solutions prioritize operational efficiency without sacrificing aesthetics. Trust OPTO to elevate your collegiate retail space, crafting an immersive environment that inspires students and fosters school loyalty.
Tap into School Pride01
Personalize OPTO’s modular fixtures and displays to match your school’s colors, creating a memorable shopping experience for students, parents, and alumni.
Make Your Store Stand Out02
Draw attention to your college or university bookstore with eye-catching window displays, and highlight your newest merchandise on spinning towers and display tables.
Direct Traffic Flow03
Let OPTO’s team of expert designers work with you to draw shoppers across the retail space. We empower retailers to showcase their school’s merchandise effectively while maintaining ADA-compliant aisle spacing through the store.
Our Solutions
Collegiate
SolutionsGift and Souvenir
SolutionsGrocery & Convenience
SolutionsPop-Up & Temporary Retail
SolutionsSporting Goods
SolutionsFor more than 40 years, our designs have been manufactured on site at our facility in the Chicago area.
And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.
Complimentary Design
Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.
Made In The USA
Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.
Quick Lead Times
Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.
Request a free consultation
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
