East Carolina University - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

East Carolina University

Location greenville, north carolina
Design Firm Campus Store Design
Photographer Mark Steele Photography
Finishes and Materials Powder Coat: Stardust Silver, Sky White
Laminate: Various
Acrylic: Frosted Acrylic

East Carolina University

Together, OPTO and College Store Design have been revolutionizing collegiate retail for over 15 years. Nowhere else is there such a diversity of merchandise available to be sold within a single retail space. Books, fan gear, apparel, souvenirs, convenience items, technology, school supplies, you name it – a college store usually has it. Selecting a proper fixturing system that can both handle the vast variety of merchandise, and can withstand the immense amounts of traffic during high times, is paramount.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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