Detroit Lions Team Store - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Detroit Lions Team Store

Location detroit, michigan
Client Fanatics
Finishes and Materials Powder Coat: Raven Black, Black Anodized, Lions Blue
Laminate: Black Sand, Matte Black

Detroit Lions Team Store at Ford Field

When Fanatics and the Detroit Lions wanted to create a retail space that would become a destination for fans, reflect the team’s energy, and showcase the city’s pride, they turned to OPTO for their merchandise displays. The all-new, state of the art retail store, located inside Ford Field, is more than double the size of the former stadium store and offers more than 6,000 square feet of NFL-licensed apparel, custom jerseys, children’s apparel, exclusive fan gear, collectibles and more. The store features a wide range of fixture types from OPTO’s Edge Collection including wall displays, floor fixtures, and cash wraps. It also features several sign frames, printed signage, and illuminated fabric graphics to callout merchandise categories and support brand messaging.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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