Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell


All Products

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

John Michael Kohler Museum retail shop with lighting on shelving.

Turn the Lights On

Our integrated power systems make it easy, quick, and safe to add beautiful and dramatic lighting to our modular systems.

Lighting on shelves in a grocery store

Attract Shoppers with Integrated Lighting

Lighted displays have been proven to attract shoppers and boost sales, which is why ours are developed with the highest quality LED components. Our integrated power delivery system makes it quick, easy, and safe to add beautiful and dramatic lighting to most of our modular systems.

a store filled with lots of fresh produce with illuminated shelving

Modular Illumination

  • Low voltage system is safe and easy to install and operate at store level
  • Long lifespace means less maintenance
  • Vivid, true colors highlight merchandise, increase product visibility, and boost sales
  • Plug-and-play lighting components make reconfiguring shelves and accessories easy
  • Choose from metal, laminate, or acrylic shelves with integrated lighting
  • Wall-mounted + fixture integrated options


Lighting components used in OPTO displays are UL listed.

Our Lighting Solutions

Toys "R" Us shelves with lighting

OPTO’s modular Power Delivery System can be attached directly to the wall for easy installation, before or after store build-out, providing access to lighting at every shelf location.

Kohler Art Museum 5

For a clean aesthetic and ultimate flexibility, Integrated  Panel and Post Power Delivery Systems can be added to Freestanding units and Wall Systems at the OPTO factory­ – allowing you to plug and play lighting components wherever and whenever needed.

Pittsburgh Pirates team store with illuminated LED graphics

Add appeal to your fixtures by integrating Illuminated LED Graphics. Draw focus to your brand and lifestyle graphics throughout your retail environment.

Retail store fixture with Light Bridge with LED Track lights in an airport

Use our Light Bridge with LED Track Lights to evenly light areas of your Wall Systems. Ideal for Snap! Pop-Up Display System or Classic and Edge Collection Freestanding Wall Systems.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.