St. Louis CITY SC - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

St. Louis CITY SC

Location st. louis, missouri
Client St. Louis CITY SC and Rank + Rally
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Stardust Silver, Sky White
Laminate: Dry Creek Plum Tree
Metal Panel: Expanded Metal

St. Louis CITY SC Team Stores

When the St. Louis CITY SC opened its inaugural season, it wanted to deliver a retail experience that reflected the passion of its fans and the beauty of its city. To achieve this, the club partnered with Rank + Rally and OPTO to create immersive retail environments for two distinct stores while providing a strong brand presence and limitless merchandising possibilities. Powerful display systems from our Reveal, Evolve, and Edge collections allow each store to present a wide range of merchandise types.

The CITY Pavilion store is a free-standing, two-story building overlooking practice fields used by the team and the local community. The design features bright colors to highlight the large windows and allows patrons to see soccer players on the practice fields below.

The CITY Goods store, located across the street in the stadium, is the team’s other store which fans can access during games to pick out all the swag they need to show their team spirit. That store features much of the same merchandise, but within a smaller footprint than the Pavilion store. It is also heavily branded with the team’s main colors, red and black, and it features a nod to the various neighborhoods that make up the city of St. Louis through a dimensional map suspended from the ceiling.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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