Media Retail Solutions - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Cox Communications Media Retail

Media Solutions

In the intricate landscape of media retail, where books, technology, art, and music converge, OPTO fixtures let media retailers adapt as merchandise evolves.

With a keen understanding of the sector’s nuances, OPTO caters to the dynamic needs of media stores, where merchandise rotation and visibility are paramount.

Whether it’s a cozy bookstore or a cutting-edge technology hub, our fixtures offer a perfect blend of form and function. With a wide selection of finishes and the option for branded elements, retailers can effortlessly align our fixtures with their unique aesthetic vision. From creating captivating displays for high-value items to providing versatile shelving solutions that accommodate the ever-changing merchandise mix in media stores, OPTO empowers retailers to curate immersive environments that resonate with customers and bolster sales.


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Christian Art Gifts Media Retail

Adapt As Your Needs Change 01

Our fixture solutions seamlessly adapt to the ebb and flow of trends, offering retailers the flexibility to curate captivating displays that resonate with their customers.

Elevate Your Retail Space 02

From swift changes in merchandise assortments to the strategic placement of focal displays, OPTO’s team of retail designers will ensure that every square foot of retail space is optimized for maximum impact and customer engagement.

Know Your Customers 03

OPTO helps media retailers create an immersive environment that resonates with both hurried customers seeking specific items and leisurely browsers exploring unique finds.

Our Solutions

For more than 40 years, our designs have been manufactured on site at our facility in the Chicago area.

And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge capabilities.

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Complimentary Design

Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.

Made In The USA

Made here in the United States and crafted from quality, locally- sourced materials, our fixtures are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.

Quick Leadtimes Image

Quick Lead Times

Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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