Toys "R" Us - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Toys “R” Us

Location east rutherford, new jersey
Client Toys “R” Us
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Sky White, Toys “R” Us Blue
Laminate: Ice White, Kindred Spirit

Toys “R” Us

Toys “R” Us returned to the U.S. market in a big way with the opening of its first two-level flagship store at American Dream, the mega entertainment and retail complex in New Jersey. The iconic toy retailer knew it needed to ensure an easy, fun and memorable shopping experience for both children and adults, so it partnered with OPTO to help realize its carefully designed merchandising plan. With thousands of products across various toy brands, it was crucial to maximize merchandising space, effectively showcase product lines, and efficiently manage customer traffic at checkout. Toys “R” Us needed fixtures that would be flexible, durable, and functional, and OPTO’s Edge and Evolve collections were the perfect solution. They included modular floor and wall fixtures with the capacity for various types of merchandise, large format sign frames to distinguish product categories, and a sizable, fully-merchandisable queue line solution to manage customer lines and maximize impulse sales.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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