Boelter Superstore - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Boelter Superstore

Location milwaukee, wisconsin
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Steel Gray Metallic
Laminate: Kensington Maple

Boelter Superstore

Boelter SuperStore is an iconic, Milwaukee-based cooking supplies retailer and restaurant equipment wholesaler that serves clients both locally and internationally. They required a fixturing solution that would display small, delicate glassware and utensils as effectively as commercial kitchen equipment, and everything in-between. The flexibility of Basics Collection uprights and freestanding fixtures achieved this goal. The store still looks as good as new, 8 years after initial installation. Truly a testament to the durability of the Options Collection®.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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