Ethel M - OPTO International - Modular & Custom Retail Displays






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Ethel M

Location henderson, nevada
Design Firm RGLA
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Mineral Bronze
Laminate: Poplar Veneer, Calcutta Marble

Ethel M

Hidden in the shadows of the glamour of Las Vegas is a boutique chocolatier with an illustrious history of its own. Ethel M is an upscale brand founded by the iconic Mars Chocolate in 1981. Ethel M was looking to vastly remodel their store and elevate their brand presentation. RGLA Solutions (a design firm based in Chicago) partnered with OPTO to develop a fixturing solution with both standard and custom elements that brought the expectations of a candy store experience to new heights.

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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