Hidden in the shadows of the glamour of Las Vegas is a boutique chocolatier with an illustrious history of its own. Ethel M is an upscale brand founded by the iconic Mars Chocolate in 1981. Ethel M was looking to vastly remodel their store and elevate their brand presentation. RGLA Solutions (a design firm based in Chicago) partnered with OPTO to develop a fixturing solution with both standard and custom elements that brought the expectations of a candy store experience to new heights.
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.