Rock Outdoors - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

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Pop-Up & Temporary Retail


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The Modular Method

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Evolve Collection

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Reveal Collection

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Basics Collection

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Snap! Collection

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Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

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Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

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John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


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Custom Displays

Rock Outdoors

Location lexington, north carolina
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Fieldhouse Black
Laminate: Gray Aged Oak, Brown Aged Oak, Smokehouse Oak

Rock Outdoors

Rock Outdoors, a unique boating retailer in rural North Carolina, required a fixturing solution that could accommodate its particularly diverse array of merchandise present on the store floor. In the boutique-like front area, tables, floor fixtures and walls display apparel, caps, backpacks and canteens with equal ease and elegance. As you explore further back into the store, systems were needed that were much more utilitarian – able to be used for mass merchandising. High Edge Collection Linked Freestanding Wall was used as aisles to allow for displaying high concentrations of hung supplies for fishing, boating and hunting. Peppered throughout the store floor were floor fixtures, filling areas around the model boats themselves, and turning empty spaces into merchandising opportunities.

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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