Scheels All-Sports - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Scheels All-Sports

Location eden prairie, minnesota
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Stardust Silver, Champagne
Laminate: Classic Maple, Silver Alu Metal

Scheels All-Sports

Scheels All-Sports and OPTO enjoy a partnership that goes back almost two decades. OPTO has helped furnish over two dozen of Scheels’ expansive multi-level stores with modular display systems throughout the years. Brand consistency for a large sporting goods retailer such as Scheels is key. And our design team closely collaborated with Scheels to develop a fixture continuity not only throughout the same store, but across all locations. This allows the Scheels team maximum flexibility in their ability to change their story on the spot. OPTO’s repertoire of fixtures at the Eden Prairie location is a blend of standard systems and custom displays, and truly shows the vast range of OPTO’s ingenuity for client-focused design and manufacturing, all in one space.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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