We work not only with arena and stadium concessionaires, but also with professional sports franchises themselves! Here, the Atlanta Hawks basketball team was looking for a team store redesign that would amplify its brand, create eye-catching focals, and would strike a balance between allowing for highlighting product and allowing for efficient product stocking. The OPTO design team got to work, and designed a space that achieved all goals. Reveal Collection freestanding units handled the bulk stocking of apparel out on the store floor, while the wall systems consist of shadow boxes with integrated lighting, and Edge Collection wall posts with a diversity of accessories to handle the range of merchandise. The centerpiece of the store, however, is the cap window display with acrylic cubes and integrated lighting, which is visible both inside the store and outside toward the concourse, creating an amazingly alluring effect.