Atlanta Hawks Team Store - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Atlanta Hawks at State Farm Arena

We work not only with arena and stadium concessionaires, but also with professional sports franchises themselves! Here, the Atlanta Hawks basketball team was looking for a team store redesign that would amplify its brand, create eye-catching focals, and would strike a balance between allowing for highlighting product and allowing for efficient product stocking. The OPTO design team got to work, and designed a space that achieved all goals. Reveal Collection freestanding units handled the bulk stocking of apparel out on the store floor, while the wall systems consist of shadow boxes with integrated lighting, and Edge Collection wall posts with a diversity of accessories to handle the range of merchandise. The centerpiece of the store, however, is the cap window display with acrylic cubes and integrated lighting, which is visible both inside the store and outside toward the concourse, creating an amazingly alluring effect.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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