Buffalo Bills Team Store - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Buffalo Bills Team Store

Location orchard park, new york
Client Delaware North
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Bronze Metallic
Laminate: Teakwood
Acrylic: Frosted Acrylic

Buffalo Bills Team Store

In order to enhance success, a professional football franchise team store must be organized, well merchandised and able to withstand the rigorous demands of game day traffic. Delaware North and OPTO worked to define the right mix of Edge Collection Post Wall and Freestanding fixtures; paired with upscale finishes, to create an inviting store that not only withstands a huge volume of shoppers, but also entices those shoppers to purchase. The result? A threefold increase in revenue per game over the 2013 season.

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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