Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Hospitality
Media
Outlet Stores
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Temporary Retail
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
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Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
Outlet Solutions
OPTO delivers tailored retail fixtures for virtually every type of outlet store — apparel, footwear, specialty items, sporting goods, and more. Our modular and custom fixtures enhance the shopping experience with durable, scalable designs that optimize every square foot.
Durable, flexible, and always on-brand—OPTO’s outlet store fixtures ship quickly and are built to perform in high-traffic stores.
Creating a compelling outlet store starts with fixtures designed for the pace of outlet retail. Whether you’re running a national outlet, featuring seasonal markdowns, or launching limited collections, OPTO keeps you on-brand, impactful, and adaptable.
Our American-made fixtures offer lasting durability, rapid setup, and versatile merchandising capabilities, while maintaining a polished and cohesive look. Freestanding tables, wall units, and floor displays support a wide range of product categories and are ready to evolve with your inventory and promotional calendar, all without compromising your brand’s style or merchandise plan.
Group by Need, Not Just Product 01
Shoppers at outlets are often looking for value and convenience. Organize displays around themes like “Weekend Essentials,” “Back-to-School Deals,” or “Fitness Gear” to guide buying decisions and increase sales.
Use Fixtures to Streamline the Hunt 02
Outlet customers are typically navigating large stores or centers quickly. Modular fixtures help maintain product visibility and support clear sightlines, while impulse panels and feature tables can spotlight deals and drive impulse buys.
Keep It On-Brand, Even at a Discount 03
Discounted products don’t have to look cheap. Use signage, lighting, and finishes to reflect your brand’s identity. OPTO’s flexible store fixtures ensure a cohesive, professional look that builds brand loyalty.
Retail Solutions for Every Type of Outlet Store
Fixture Types
FLOOR
FIXTURES
TABLES + CUBBIES
SETS
FEATURE
FIXTURES
COUNTER
SYSTEMS
TEMPORARY + POP-UP
FIXTURES
Our Solutions
Outlet Stores
Solutions
Hospitality
Solutions
Airport Retail
Solutions
Collegiate
Solutions
Gift and Souvenir
Solutions
Grocery & Convenience
Solutions
Temporary Retail
Solutions
Specialty Retail Fixtures & Displays
Solutions
Sporting Goods Retail
Solutions
For more than 40 years, our American-made fixtures have been manufactured right here at our factories in the Chicagoland area.
And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge manufacturing capabilities.
Complimentary Design
Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.
Made In The USA
Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.
Quick Lead Times
Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.
Request a free consultation
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
