For the 2025 PGA Championship, Legends approached OPTO to help build an immersive and highly functional temporary retail environment using fixtures that were transportable, illuminated, durable, and included an adjustable leveling system to accommodate uneven terrain.
Together we delivered the largest retail footprint ever seen at a PGA Championship, outfitting a 50,000 square foot retail tent at the Quail Hollow Club as well as an 1,800 square foot mobile pop-up shop in downtown Charlotte, NC. Each shop ensured fans had access to PGA merchandise wherever they were during the championship week. The pop-up mobile merchandise trailer unfolded into a full size store, and was outfitted with tailored OPTO display solutions that featured our standard fixtures and accessories.
Our fixtures delivered maximum value and long-term utility, enabling Legends to reuse and reconfigure new layouts and configurations at other live events for the PGA, Indianapolis 500, and the 2025 Ryder Cup.
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.