Airport

Apparel

Cannabis

Collegiate

footwear-hero-optimized

Footwear

Gift and Souvenir-hero

Gift and Souvenir

Whole Foods Chicago

Grocery & Convenience

Pop-Up & Temporary Retail

Specialty

Sporting Goods

Stadium

Modular-Method

The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO
Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up Collection

Modular Millwork

Mobile Clamshell

John Michael Kohler Arts Center with OPTO retail displays and lighting

Lighting

Kennedy Space Center Store Picture 8

Accessories

Finishes & Materials

Alaska Airlines 1

Custom Retail Displays

Detroit Pistons + Red Wings at Little Caesar’s Arena

Location detroit, michigan
Client Delaware North
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Fieldhouse Black
Laminate: S’mores, Cookies & Cream
Acrylic: Frosted Acrylic

Detroit Pistons + Redwings at Little Caesar’s Arena

In the breakneck pace of professional sports schedules, quick turnaround is key. After sporting events, operations staffs are frequently expected to have an entire arena transformed and ready to go for another sporting event in less than 24 hours, often for a completely different team. This particularly impacts the retail operations, who need to have both merchandise and team branding changed out in all stores very quickly. OPTO joined forces with Delaware North to create a solution at Little Caesar’s Arena that maximized efficiency of this process. Mobile floor fixtures and rotating wall panel systems dramatically decreased setup time, allowing for sales staffs to spend their valuable preparation time elsewhere. The innovative store consists of Basics Collection floor fixtures, Reveal Collection tables, and Classic Collection rotatable wall panels.

Our Collections

Request a free consultation

Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

Floorplan-v10
Request-Free-Consultation-Image