Detroit Pistons + Red Wings Team Store - OPTO International - Modular Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Detroit Pistons + Red Wings at Little Caesar’s Arena

Location detroit, michigan
Client Delaware North
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Fieldhouse Black
Laminate: S’mores, Cookies & Cream
Acrylic: Frosted Acrylic

Detroit Pistons + Redwings at Little Caesar’s Arena

In the breakneck pace of professional sports schedules, quick turnaround is key. After sporting events, operations staffs are frequently expected to have an entire arena transformed and ready to go for another sporting event in less than 24 hours, often for a completely different team. This particularly impacts the retail operations, who need to have both merchandise and team branding changed out in all stores very quickly. OPTO joined forces with Delaware North to create a solution at Little Caesar’s Arena that maximized efficiency of this process. Mobile floor fixtures and rotating wall panel systems dramatically decreased setup time, allowing for sales staffs to spend their valuable preparation time elsewhere. The innovative store consists of Basics Collection floor fixtures, Reveal Collection tables, and Classic Collection rotatable wall panels.

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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