Hotel Chocolat partnered with OPTO to bring its distinctive retail experience to American fans of the celebrated British chocolatier. The company’s introduction to the United States began with two cafes in Chicago, followed by this location in Oakbrook, IL. Each cafe reflects Hotel Chocolat’s dedication to environmental sustainability and premium cocoa products.
The store features solid-surface, eco-conscious materials for shelves and storage, incorporating design elements that celebrate sustainability, nature, and community. A standout feature is the striking “Wall of Chocolate,” a curved display with 108 LED-lit squares, each showcasing an individual product. Adding a unique touch to the U.S. locations, Miami-based artist Adrian Avila has adorned the walls and ceilings with intricate murals.
Complementing these custom elements, modular fixtures from OPTO’s Classic and Edge collections blend seamlessly to create an elegant shopping experience for chocolate connoisseurs. The beautifully executed project reflects the challenge of delivering a space that meets the high standards set by Hotel Chocolat’s UK cafes.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
