The Indianapolis Motor Speedway opened its massive Merchandise Trackside Store and other various retail locations for this year’s big race. Legends and OPTO teamed up to help roll out the expansive selection of gifts and souvenirs ahead of the 109th running of the Indianapolis 500. The sprawling retail tent and on site stores cover a wide range of merchandise in spaces designed for a consistent flow of heavy traffic to continue through the entire week of time trials and races.
A retail environment like this one is ideal for OPTO’s Snap! Collection, with its fast assembly, durability, and versatility for temporary retail needs. With a wide selection of merchandise displayed on freestanding gondolas and branded modular fixtures, each retail space is optimized with custom and standard fixtures to accommodate the largest group of race fans that Indianapolis hosts all year.
Bringing retail in focus with modular custom displays.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.