Navy Pier - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Navy Pier

Location chicago, illinois
Design Firm Gensler
Photographer Tom Harris
Finishes and Materials Powder Coat: Raven Black, Fieldhouse Black
Laminate: Wrought Iron

Navy Pier

Navy Pier, a major tourist attraction in Chicago, wanted to re-create their marketplace area within their indoor mall to incorporate “retail incubators” – standardized spaces, all with a similar look and similar fixtures – for local brands to lease and test their retail prowess within a hub of massive walking traffic, consisting of both locals and visitors. Gensler and OPTO worked together to create a solution in which each incubator would come with a mix of standard fixture display offerings, as well as anything specialized the retailer might need to accommodate their particular product mix. The result was a cohesive look and feel across the entire marketplace, and retailers enjoying the flexibility and durability in their fixtures that have become hallmarks of OPTO’s Options Collection.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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