Apparel
Cannabis
Collegiate
Footwear
Gift and Souvenir
Grocery & Convenience
Hospitality
Media
Outlet Stores
Specialty Retail Fixtures & Displays
Sporting Goods Retail
Stadium
Temporary Retail
Collections
Fixtures
By Collection
The Modular Method
Evolve Collection
Reveal Collection
Edge Collection
Basics Collection
Classic Collection
ECO
Collection
Snap! Collection
Pop-Up Collection
Modular Millwork
Mobile Clamshell
By Collection
All Collections
Evolve Fixtures
Reveal Fixtures
Edge Fixtures
Basics Fixtures
Classics Fixtures
Eco Fixtures
Snap! Fixtures
Pop-Up System
Modular Millwork
Mobile Clamshell
All Fixtures
Counters
Feature Fixtures
Freestanding
Mobile Clamshells
Pop-Up & Temporary
Shadowboxes
Tables
Wall Systems
Lighting
Accessories
Finishes & Materials
Custom Retail Displays
Hospitality Solutions
Whether you need to outfit a store for a uniquely curated boutique hotel or build a fixtures program for a large chain of properties, we have solutions for every hospitality retail space—sundry shops, apparel stores, golf shops, swim stores, food markets, gift shops, and more—to deliver an unforgettable shopping experience for every guest.
Highlight the guest experience with dynamic retail displays that offer the flexibility and sophistication needed to keep your hotel retail spaces fresh, functional, and visually captivating.
In the hospitality industry, every touchpoint is a chance to create a lasting impression. Whether you’re running a hotel lobby sundry shop, curating apparel for a resort’s golf or swim boutique, or showcasing premium products in a luxury store, OPTO’s display solutions are tailored to enhance any retail environment.
Our versatile fixtures—freestanding displays, wall systems, tables, and counters—are crafted to showcase a wide range of merchandise while seamlessly aligning with your brand’s aesthetic. From highlighting specific products to maximizing your merchandising space, OPTO fixtures do more than hold items. With various signage options and integrated LED lighting, they elevate them to enhance product visibility and boost sales. For added flexibility, our solutions support temporary setups, perfect for pop-up shops or seasonal displays, ensuring your retail space remains dynamic and engaging.
Curate by Experience, Not Just Product 01
Think beyond categories—merchandise your displays around guest experiences. For example, create a “Beach Day Essentials” zone in swim stores or a “Relax & Unwind” display in sundry shops for snacks, skincare, and other convenience items.
Curate Fixtures to Make Shopping Easy 02
Hotel guests are naturally in an unfamiliar environment. Use modular fixtures to create clear, accessible paths and place your items in a way that optimizes traffic flow.
Blend Brand Aesthetics with Flexibility 03
Your merchandising should amplify your brand. Our modular systems allow for signage and lighting that match your unique environment with the flexibility to adapt for new product lines and seasonal changes.
Retail Solutions for Every Type of Hotel Shop
Temporary Retail Solutions
Lockable Kiosks
Designed for use in open areas, our lockable kiosk contains a flexible wall system, modular accessories, lockable storage, and integrated lighting. After hours, pull down the lockable security gates to keep your kiosk and merchandise safe until the next business day.
Mobile Clamshell
Our Mobile Clamshells are perfect for pop-up events or theater / show merchandise. They can be set up quickly anywhere within the property and are easily lockable for overnight security. Pair them with floor fixtures and counters to create an instant retail environment.
Pop-Up Structures
Create any retail environment—apparel, accessories, refrigerated goods, or sundry items—with our Pop-Up Collection. Quick to assemble with a permanent feel, it can include lighting, locking gates, magnetic graphics, and additional signage options for a tailored retail experience.
Our Solutions
Collegiate
Solutions
Gift and Souvenir
Solutions
Grocery & Convenience
Solutions
Hospitality
Solutions
Outlet Stores
Solutions
Specialty Retail Fixtures & Displays
Solutions
Temporary Retail
Solutions
Sporting Goods Retail
Solutions
For more than 40 years, our American-made fixtures have been manufactured right here at our factories in the Chicagoland area.
And as our industry evolves, OPTO designers and engineers stay at the forefront by developing new display solutions to meet the ever-changing needs of tomorrow’s retailers. OPTO works tirelessly for our customers, so your shoppers can have a better retail experience. From modular to custom-designed systems, we focus on bringing attention to retail through our visual merchandising expertise and cutting-edge manufacturing capabilities.
Complimentary Design
Comprised of experienced interior and industrial designers with a passion for retail, our team offers its clients a unique design-led service ensuring complete satisfaction. Choose to work with OPTO in whatever way fits you best.
Made In The USA
Made here in the United States and crafted from quality, locally- sourced materials, our fixtures for retail are designed, engineered, manufactured, and shipped by a team of people who are genuinely dedicated to the success of your business.
Quick Lead Times
Our standard display solutions are designed to give you customized store fixtures as quickly as possible. Most standard fixtures and accessories, specified in our standard finish selections, can be produced within two weeks from the time of order.
Request a free consultation
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
