OPTO partnered with Delaware North to create two distinctive retail environments for the Old Faithful General Store and Tower General Store in Yellowstone National Park. Drawing inspiration from the park’s natural beauty and timeless character, each store combines the flexibility of OPTO’s modular fixture systems with carefully selected custom finishes and merchandising elements to create welcoming, memorable shopping experiences that complement their unique surroundings.
Throughout both locations, customized fixture solutions provide the versatility to merchandise a wide range of product categories while maintaining a cohesive store design. Custom Edge Shadowboxes with integrated lightboxes create impactful locations for branded graphics and featured merchandise, while standard Edge Shadowboxes, enhanced with custom finish panels, preserve the adaptability of the modular system without compromising the desired aesthetic. Reveal garment racks finished in Wilsonart Rosemary laminate introduce warmth and texture, while beadboard panels finished in Benjamin Moore White Dove add a timeless architectural element that reflects the character of the national park setting.
Thoughtfully customized fixture configurations create focal merchandising moments that improve product visibility, accommodate changing product assortments, and enhance the overall shopping experience. By combining modular flexibility with tailored design details, OPTO delivered retail environments that maximize merchandising opportunities, strengthen the visual identity of each store, and provide the long-term adaptability needed to evolve with future retail needs.
Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.
