Endurance House - OPTO International - Modular & Custom Retail Displays






Gift and Souvenir

Whole Foods 10

Grocery & Convenience

Pop-Up & Temporary Retail


Sporting Goods


The Modular Method

Evolve Collection Carousel

Evolve Collection

Reveal Collection Carousel

Reveal Collection

Edge Collection Carousel

Edge Collection

Basics Collection Carousel

Basics Collection

Classic Collection Carousel

Classic Collection

ECO Collection Carousel

ECO Collection

Snap! Collection Carousel

Snap! Collection

Pop Up Collection Carousel

Pop-Up & Temporary Retail

Modular Millwork

Mobile Clamshell

Modular Millwork Counter


Reveal Tall Etagere with Laminated Shelves and Locking Cabinet

Feature Fixtures

Evolve Collection Low 3-Way


Mobile Clamshells

Pop-Up & Temporary Displays



Reveal Collection Tiled Wall System

Wall Systems

John Michael Kohler Arts Center with OPTO retail displays and lighting


Kennedy Space Center Store Picture 8


Finishes & Materials

Alaska Airlines 1

Custom Displays

Endurance House

Location indianapolis, indiana
Photographer Charlie Mayer Photography
Finishes and Materials Powder Coat: Mineral Bronze
Laminate: Khaki Brown

Endurance House

One of the challenges Endurance House faces as a rapidly growing triathlon brand retailer is maintaining a consistent look and feel across independently owned franchises. In working with the OPTO design team, they were able to identify a program that could be rolled out into each location with the flexibility to scale based on square footage, merchandise diversity and volume. By selecting OPTO’s Classic Collection freestanding fixtures and perimeter wall systems, a single inventory of modular accessories could be configured and re-configured on the fly. The diverse mix of tri-sports gear and apparel is now expertly presented and organized. Integrated signage on the perimeter combined lifestyle images and category call-outs directing shoppers to each merchandise grouping. Altogether, OPTO’s fixture collections provided not just a synergy within each location, but across the dozen Endurance House franchise locations.

Our Collections

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Collaborators at heart, OPTO offers retail display solutions unlike any other. Our team is passionate about bringing your authentic vision to the floor, and delivering a brand experience that customers won’t forget.

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